In this episode of WP Legends, we sit down with Zach Hendershot, founder of Miruni, an AI-powered collaboration platform built for WordPress agencies. With over 25 years of experience across product design, SaaS engineering, and enterprise platforms at Visa, FedEx, and Amex, Zach brings a unique perspective to solving one of the biggest pain points in the agency world: client communication.
From running his own agency to building Miruni, Zach shares how his team is transforming endless email threads and feedback chaos into actionable smart edits powered by AI, while always keeping humans in the loop.
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From Agency Frustrations to Miruni
Before launching Miruni, Zach ran Krux Digital, a WordPress agency where client feedback often became the biggest bottleneck. Whether through emails, Loom videos, or Slack threads, agencies wasted hours trying to interpret vague requests. This frustration sparked the idea for Miruni, a tool that makes collaboration seamless by capturing visual feedback, contextual data, and automatically generating safe WordPress edits.
AI-Powered Smart Edits
At the heart of Miruni is its smart edit technology. When a client submits feedback, Miruni uses AI agents to analyze the request, pull in contextual data like screenshots, screen size, or browser type, and then prepare an editable change directly inside WordPress. These edits are always reviewed by humans, ensuring accuracy and safety.
Zach describes this approach as AI orchestrating, humans deciding, creating a balance between automation and reliability.
Beyond Gutenberg & Elementor
While Miruni currently integrates with Gutenberg and Elementor, Zach’s roadmap includes support for other page builders widely used in the WordPress ecosystem. His philosophy is simple: meet agencies where they work, instead of forcing them to change their workflow.
Human Intelligence First
Zach emphasizes that AI should not replace humans but accelerate them. Miruni’s model ensures that while AI agents handle repetitive or contextual tasks, the final decision always remains with people. This focus on human intelligence helps agencies deliver faster results without losing quality control.
The Future of Agencies in the AI Era
As tools like Wix, Squarespace, and Framer continue evolving, agencies must rethink their value proposition. Zach believes agencies that survive will be those who go beyond website builds and focus on holistic value such as SEO, growth, marketing, and measurable ROI. Miruni fits into this future by freeing agencies from the operational chaos of client edits, so they can focus on delivering impact.
Lessons & The Road Ahead
Zach’s journey from enterprise SaaS to WordPress agencies taught him the importance of listening to users and solving problems that genuinely slow down teams. With Miruni, he is building not just a product but a new way for agencies and clients to collaborate. Looking forward, the team is focused on expanding builder integrations, refining smart edit technology, and helping agencies embrace the AI shift without losing their human touch.
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