In this episode of WP Legends, we sit down with Anna Hurko, CEO of Crocoblock, the company behind JetPlugins. From starting as a business process analyst to leading one of the most popular no-code toolkits for WordPress, Anna shares her journey of product growth, leadership, and how Crocoblock is embracing AI to deliver more value to creators.
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From Analyst to CEO
Anna’s career began as a business process analyst, where she focused on optimizing workflows and solving operational challenges. Her ability to understand systems and improve processes paved the way for leadership roles, eventually leading her to take on the position of CEO at Crocoblock.
Building Crocoblock & JetPlugins
Under Anna’s leadership, Crocoblock has grown into a powerhouse for WordPress professionals. JetPlugins enables creators to build dynamic no-code websites with popular builders like Elementor, Gutenberg, and Bricks. By focusing on usability and flexibility, Crocoblock has become a go-to solution for agencies and freelancers looking to deliver complex sites without coding.
The Role of AI in WordPress Tools
Anna emphasizes that Crocoblock’s approach to AI is intentional. Instead of adding AI features just for the sake of it, the team only integrates AI where it creates real value. This means enhancing workflows, simplifying complex tasks, and giving users smarter tools without overwhelming them.
Philosophy: Value-Driven Innovation
For Anna, the philosophy behind every decision is delivering tangible value to the user. She believes tools should simplify, not complicate, and Crocoblock’s success lies in combining power with accessibility.
Leadership & Team Culture
As CEO, Anna focuses on building a supportive culture that empowers her team to innovate. She highlights the importance of listening to feedback, staying close to the community, and ensuring Crocoblock evolves alongside the needs of WordPress professionals.
Lessons & The Road Ahead
Anna’s journey shows how combining analytical thinking with people-first leadership can transform a product and its community. Looking ahead, Crocoblock plans to expand JetPlugins with deeper integrations, smarter AI features, and continued support for popular builders, making it even easier for users to create dynamic WordPress sites.
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