In this episode of WP Legends, we sit down with Adrian Spiac, co-founder of TranslatePress and Cozmoslabs. From building plugins like Profile Builder and Paid Member Subscriptions to scaling TranslatePress to more than 400,000 active installs, Adrian shares his journey from running an agency to creating products loved across the WordPress ecosystem.
He talks about what it takes to build user-friendly plugins, why performance and simplicity matter, and how his team grew from client work into product development with a lasting impact.
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From Agency Roots to Product Focus
Adrian’s WordPress journey started with agency work, where he and his team at Cozmoslabs built websites and solved client problems. This experience exposed them to recurring challenges, inspiring them to create plugins that addressed real-world needs like user management and memberships.
Profile Builder & Paid Member Subscriptions
The first big step was Profile Builder, a plugin designed to simplify user registration and login flows on WordPress. This later expanded into Paid Member Subscriptions, helping site owners monetize communities and content. Both products quickly gained traction and remain actively maintained today.
TranslatePress: A Simpler Approach to Multilingual Sites
In 2018, Adrian and his team launched TranslatePress with a mission to make multilingual WordPress websites easier and faster to set up. Instead of complicated workflows, TranslatePress offers a visual, front-end editing experience where users can translate their sites directly from the page view.
This simplicity resonated strongly with users, propelling TranslatePress to over 400,000 active installs in just a few years, making it one of the most popular translation plugins in the ecosystem.
Philosophy: Simplicity and Performance
Adrian believes the best plugins are intuitive enough to be used without manuals, yet powerful enough to handle advanced use cases. TranslatePress embodies this principle with a clean interface, fast performance, and compatibility with major plugins and page builders.
Growing in the WordPress Ecosystem
The success of TranslatePress and Cozmoslabs plugins comes from staying close to the community and focusing on long-term support. Adrian highlights how important it is to balance free and premium offerings while continuously improving based on user feedback.
Lessons & The Road Ahead
From client services to building a product suite, Adrian’s journey shows the power of solving real problems and keeping products user-first. Looking ahead, the team plans to enhance TranslatePress with deeper AI integrations, advanced translation workflows, and even broader compatibility across the WordPress ecosystem.
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